The Science Of Lead Generation

What company does not exercise the science of lead generation? While some do very well and others, poorly, a constant and consistent flow of leads is the lifeblood of any business or company.

The process of lead generation can come from a plethora of sources; SEO, PPC, network marketing, social media, direct mail, TV or radio, or the ever-dreaded cold call. Companies over the years have developed so many different ways to develop a new lead that it has created somewhat of a conundrum for businesses to know which direction to go with their lead generation, marketing and advertising. Does one have a large campaign that comprises an aspect of all of these option, three of them, five or what? And then it comes down to overall budget, which always has the largest dictation of paths taken. and once the overall campaign is created, how does the company then monitor the individual success levels of each arm of the campaign?

Lead generation does not need to be so labor intensive and stressful to navigate.

As an established business, you’re always looking for local businesses/customers to promote your services to. Do you need business contact info for all dentists? Or how about all SEO companies or beyond? That’s where we can help. Any industry. Any Area. We can find it.




You’d be surprised at how many “List Vendors” think that it’s just about selling you email addresses. They don’t provide any verification at all. Some of the bigger more well-established vendors will do verification once or twice a year max.  Use a list from one of these vendors and your inbox rates will be low and with a high bounce rate, etc.  Most vendors rely on city/county/state registers for their data. Again, that data is extremely outdated.

What makes our lists different than others?
We run the query/live-search the day you order it. Put simply, if it’s listed as a business on Yelp, Bing, Google Places/Maps, etc…we find it and get it.  You tell us the area and the type of business, we run a sample query and send it to you so you can see how current and accurate the data is.


Fact: For every $1 spent on email marketing $44 is made in return.
Fact: Stale or inaccurate lists will kill your marketing campaign.
Fact: Your current B2B list is outdated.

Frequently Asked Questions

What is an example of lead generation?

An exemplary case of lead generation can be seen in the use of a tailored landing page combined with a targeted Google AdWords campaign. Picture a boutique fitness studio that’s launching a new yoga class. To capture potential clients, they create a highly optimized landing page on their website, highlighting the unique benefits of their yoga class, along with an exclusive sign-up discount for new members. Concurrently, they run a Google AdWords campaign using carefully selected keywords like “yoga classes near me” and “best yoga studio.” When people search for these terms, the studio’s ad appears at the top of the search results, leading them to the landing page. Interested visitors enter their contact information to claim the discount, effectively becoming leads. The studio then follows up with these leads through personalized email campaigns, inviting them to join their yoga community. This strategy effectively combines the power of targeted advertising and a compelling offer, presented on a user-friendly landing page, to generate high-quality leads.

What is the first step to generating leads?

The first step to generating leads is identifying your target audience. This foundational stage is all about understanding who your potential customers are, what they need, and how your product or service fits into that equation. For instance, a B2B software company might target small to medium-sized business owners who are seeking efficient, cost-effective software solutions. By conducting market research, analyzing existing customer data, and developing buyer personas, a business can pinpoint the specific demographic, interests, and pain points of their ideal customers. This targeted approach ensures that subsequent lead generation efforts, such as content creation, marketing campaigns, and product development, are tailored to attract the most promising leads, thereby increasing the efficiency and effectiveness of the overall marketing strategy.

How many types of lead generation?

There are fundamentally two types of lead generation: inbound and outbound. Inbound lead generation involves attracting customers through content creation, SEO, and social media engagement. For example, a company might use blog posts, videos, or social media campaigns to draw potential leads to their website. On the other hand, outbound lead generation includes more traditional methods like cold calling, direct mail, and paid advertising, where the company initiates contact with potential leads. An example here is a direct email campaign targeting a specific customer list. Both types play a crucial role in a comprehensive marketing strategy, and their effective integration can significantly boost a company’s lead generation efforts.

How to increase marketing leads?

To increase marketing leads, a multi-faceted approach is often most effective. Begin by optimizing your website for conversions, ensuring it’s user-friendly and has clear calls-to-action. Next, leverage content marketing by creating valuable and relevant content that addresses your target audience’s needs and interests. This can include blog posts, infographics, and videos. Utilizing social media platforms to engage with your audience and share your content broadly is another crucial step. Additionally, consider implementing email marketing campaigns to nurture leads and keep your brand top of mind. Paid advertising, like Google Ads and social media ads, can also play a significant role in attracting new leads. Finally, continuously analyze your strategies using tools like Google Analytics to understand what’s working and where improvements can be made.

Why hire a lead generation specialist?

Hiring a lead generation specialist can be transformative for businesses aiming to streamline and enhance their lead generation efforts. A specialist brings expertise in market analysis, targeting strategies, and the latest lead generation tools and technologies. For example, they can implement advanced analytics to refine targeting, craft compelling content tailored to your audience, and optimize your digital marketing campaigns for higher conversion rates. Additionally, a lead generation specialist can offer insights into emerging trends and customer behaviors, ensuring your strategies remain current and effective. This focused expertise not only saves time and resources but also significantly increases the quality and quantity of leads, directly contributing to business growth and revenue.