What company does not exercise the science of lead generation? While some do very well and others, poorly, a constant and consistent flow of leads is the lifeblood of any business or company.
The process of lead generation can come from a plethora of sources; SEO, PPC, network marketing, social media, direct mail, TV or radio, or the ever-dreaded cold call. Companies over the years have developed so many different ways to develop a new lead that it has created somewhat of a conundrum for businesses to know which direction to go with their lead generation, marketing and advertising. Does one have a large campaign that comprises an aspect of all of these option, three of them, five or what? And then it comes down to overall budget, which always has the largest dictation of paths taken. and once the overall campaign is created, how does the company then monitor the individual success levels of each arm of the campaign?
Lead generation does not need to be so labor intensive and stressful to navigate.