Google Ads & PPC
Ads That Make the Phone Ring
Paid search puts you at the top of Google today. We build and manage campaigns around the calls and leads they produce, and cut the spend that doesn’t.
- Google Search
- Local Services Ads
- Remarketing
- Call tracking
Get Your Free Marketing Audit
Tell us about your business. We will look at your website, Google listing and local rankings, then go over what we found with you.
No obligation and no spam. We never share your information.
What's included
Complete PPC Management
Search campaigns
Tightly themed ad groups for the services you sell, the towns you serve and the hours you answer the phone.
Local Services Ads
Help setting up and managing Google’s pay-per-lead ads for eligible trades, including disputes on bad leads.
Keyword and negative lists
Search terms reviewed regularly so you stop paying for jobs you don’t do and places you don’t go.
Ad copy and testing
Ads with offers, reviews and calls to action, tested against each other to raise click and call rates.
Landing pages
Fast, focused pages that match the ad and make calling or requesting a quote easy.
Call and conversion tracking
Every call and form tied back to the campaign and keyword, so we optimize toward real leads.
Call tracking →Measured by leads
Optimized for Calls, Not Clicks
Clicks are easy to buy. Customers are not. Because we run our own call tracking, we can see which keywords and ads produced real phone conversations, listen to the calls and move budget toward what works.
- Tracking numbers on ads and landing pages
- Recorded calls you can listen to
- Monthly report of cost per call and per lead
Recorded · 4 min 12 sNew lead
Recorded · 2 min 48 sBooked
Recorded · 6 min 05 sNew lead
Recorded · 1 min 30 sQuestion
Illustration of a call log; sample data
How it works
How We Run Your Campaigns
Review
We audit your current account, or research your market if you are starting fresh.
Build
Campaigns, keywords, ads, landing pages and tracking set up properly.
Optimize
Search terms, bids, ads and budget adjusted regularly toward leads.
Report
What you spent, what came in and what we are changing next.
FAQ
Frequently Asked Questions
How fast does Google Ads work?
Ads can show the same day they are approved, so PPC is the quickest way to get calls. The first weeks are about learning which searches convert; results usually improve as we cut waste and refine.
How much should I spend on ads?
It depends on your market, your trade and how many leads you can handle. We will estimate realistic costs per click and per lead for your area before you commit, and you always control the budget.
Is the ad spend separate from your management fee?
Yes. Your ad spend goes to Google and is billed to your own card. Our management is a separate fee, quoted up front.
What are Local Services Ads?
Google’s pay-per-lead ads for many home service and professional trades, shown above regular ads with a Google screened or verified badge. You pay per lead rather than per click. We can help you qualify, set them up and manage them alongside search campaigns.
Should I do PPC or SEO?
PPC brings calls now; SEO builds rankings that keep producing without paying per click. Many businesses start with ads while SEO builds, then shift budget as organic rankings grow.
Do I own my ad account?
Yes. Campaigns are run in an account in your name, and the data stays yours.
What we do
Services That Work Well With This One
Most results come from a few services working on the same plan.
Local SEO & Google Business Profile
Get into the Map Pack in the towns you serve, with a Google Business Profile, citations and reviews that work together.
Learn more →Website Design & Hosting
Fast, mobile-first websites built to turn visitors into calls, then hosted, secured and kept up to date for you.
Learn more →Analytical Call Tracking
Tracking numbers, call recording and a whisper message that tell you exactly which marketing made the phone ring.
Learn more →Free, no obligation
Get a Free Google Ads Review
We will look at your account (or your market) and show you where money is being wasted and where the leads are.
Get started
Let’s Grow Your Business
Tell us a little about your business and what you want more of. We will look at where you stand online and come back with honest recommendations, whether you work with us or not.
- Free marketing audit and consultation
- A plan built for your towns, trade and budget
- Plain-English reporting on calls, leads and rankings
- Call(248) 946-8772
- E-mailinfo@positionedge.com
- OfficeRochester Hills, MI
Request Your Free Audit
Tell us about your business. We will look at your website, Google listing and local rankings, then go over what we found with you.
No obligation and no spam. We never share your information.