Custom software
Software Built Around How You Work
When off-the-shelf tools don’t fit, we build ones that do: web applications, integrations, dashboards, automations and AI chat assistants that streamline your processes and serve customers faster.
- Web apps
- Integrations
- Dashboards
- AI chat
Get Your Free Marketing Audit
Tell us about your business. We will look at your website, Google listing and local rankings, then go over what we found with you.
No obligation and no spam. We never share your information.
We use what we build
The Same Team That Built Our Own Platform
Position Edge does not just resell software. Our SERP HeatMap Tracker, call tracking and lead generation platform were built in-house and run our clients’ campaigns every day.
That same team can build tools for your business: a customer portal, a quoting tool, a dashboard that pulls your numbers into one place or an integration that stops your staff re-typing data.
- Web applications and customer portals
- Integrations between your CRM, phone, forms and accounting
- Reporting dashboards
- Automations that remove repetitive work
Software we have built
Two Products Built by Our Team
Our team designed, built and runs two cloud software products for local service businesses. They show the kind of software we can build for you.
CansOut.AI
Dispatch, billing and an AI phone agent for roll-off dumpster rental companies. The AI answers in the company’s name, quotes from its real rate card, books the job, sends a secure payment link and puts it on the dispatch board, day or night.
More about CansOut.AI →SoftPaware
Reservations, kennel layout, vaccination tracking, check-in, check-out and card payments for boarding kennels and pet resorts, in the browser, with history brought over from older desktop systems.
More about SoftPaware →AI chat assistant
Answer Every Visitor, Even After Hours
An AI chat assistant trained on your services, policies and service area can answer questions, qualify leads and pass them to your team.
Trained on your business
It answers with your information: services, areas, hours and how to get started.
Always on
Nights, weekends and busy days, visitors get an answer instead of leaving.
Hands leads to you
Contact details and the conversation sent straight to your team or CRM.
How it works
How a Software Project Runs
Discovery
We learn the process you want to improve and what success looks like.
Scope & estimate
A clear written scope, timeline and price.
Build in stages
Working pieces you can see and test as we go.
Launch & support
Training, launch and ongoing improvements.
FAQ
Frequently Asked Questions
What kinds of software do you build?
Mostly web-based tools for small and mid-sized businesses: portals, dashboards, internal tools, integrations and automations, plus AI chat assistants for websites.
Can you connect the tools we already use?
Usually, yes. Many systems have APIs or import and export options we can automate.
Who owns the software?
Ownership and licensing are spelled out in your agreement before work starts.
Is an AI chat assistant safe to put on my website?
We set clear limits on what it can say, base it on your approved information and send anything it can’t answer to a person.
What we do
Services That Work Well With This One
Most results come from a few services working on the same plan.
Website Design & Hosting
Fast, mobile-first websites built to turn visitors into calls, then hosted, secured and kept up to date for you.
Learn more →Analytical Call Tracking
Tracking numbers, call recording and a whisper message that tell you exactly which marketing made the phone ring.
Learn more →Lead Generation
Call-tracked local websites that send ready-to-buy customers to your phone, plus verified business lists for B2B outreach.
Learn more →Free, no obligation
Have a Process That Eats Up Your Time?
Tell us about it. We will tell you whether software can fix it and roughly what it would take.
Get started
Let’s Grow Your Business
Tell us a little about your business and what you want more of. We will look at where you stand online and come back with honest recommendations, whether you work with us or not.
- Free marketing audit and consultation
- A plan built for your towns, trade and budget
- Plain-English reporting on calls, leads and rankings
- Call(248) 946-8772
- E-mailinfo@positionedge.com
- OfficeRochester Hills, MI
Request Your Free Audit
Tell us about your business. We will look at your website, Google listing and local rankings, then go over what we found with you.
No obligation and no spam. We never share your information.