Analytical call tracking
Know Exactly Which Marketing Makes the Phone Ring
For most local businesses the best leads call. Analytical Call Tracking shows you which ad, keyword, page or mailer produced each call, lets you hear the conversation and tells your team where the caller came from before they answer.
- Tracking numbers
- Website number swap
- Call recording
- Whisper message
Get Your Free Marketing Audit
Tell us about your business. We will look at your website, Google listing and local rankings, then go over what we found with you.
No obligation and no spam. We never share your information.
How it works
A Number for Every Campaign
Each marketing source gets its own tracking number that forwards to your main line: Google Ads, your Google Business Profile, a mailer, a billboard, a radio spot.
On your website, a small script swaps the number shown to each visitor based on how they arrived, so you can see the search, page and campaign behind every call, online or offline.
- Calls tied to keyword, page, ad and source
- Offline marketing measured too (mail, print, signs)
- Works with your existing phone line
Landing page: /roof-repair/Recorded
Map Pack call buttonRecorded
Keyword: emergency roof leakRecorded
Offline tracking numberRecorded
Illustration; sample data
Features
More Than a Call Counter
Call recording
Listen to real conversations to check lead quality, train staff and settle “did they call?” questions.
Whisper message
Before you pick up, a short message tells you which campaign the caller came from, so you answer the right way.
Visitor path
The pages a caller viewed before they called, and the search that brought them in.
Cost per call
Match calls to what each campaign costs, and stop paying for the ones that don’t ring.
Staff insight
See how calls are handled and where leads slip through, so you can coach your team.
Reports in one place
Calls alongside rankings, ads and web leads in your regular report.
FAQ
Frequently Asked Questions
Will tracking numbers hurt my local SEO?
Not when set up correctly. Your main number stays the primary number on your Google Business Profile and listings; tracking numbers are used where they can’t confuse Google, and the website swap happens only for visitors.
Do I need to change my phone system?
No. Tracking numbers forward to the line you already use.
Is recording calls legal?
Call recording rules vary by state, and some require that callers be told. We set up a short notice where it is needed.
Who owns the tracking numbers?
Position Edge owns the tracking numbers, and they stay with us if you stop the service. Your main business number is always yours, and it stays the number on your Google Business Profile and listings.
Can I track offline advertising?
Yes. Give each mailer, ad or sign its own number and you will see exactly how many calls it produced.
What we do
Services That Work Well With This One
Most results come from a few services working on the same plan.
Local SEO & Google Business Profile
Get into the Map Pack in the towns you serve, with a Google Business Profile, citations and reviews that work together.
Learn more →Google Ads & PPC
Search and Local Services Ads campaigns tied to calls and form leads, not just clicks.
Learn more →Lead Generation
Call-tracked local websites that send ready-to-buy customers to your phone, plus verified business lists for B2B outreach.
Learn more →Free, no obligation
Find Out Which Marketing Is Working
Ask us how call tracking would work with the advertising you already run.
Get started
Let’s Grow Your Business
Tell us a little about your business and what you want more of. We will look at where you stand online and come back with honest recommendations, whether you work with us or not.
- Free marketing audit and consultation
- A plan built for your towns, trade and budget
- Plain-English reporting on calls, leads and rankings
- Call(248) 946-8772
- E-mailinfo@positionedge.com
- OfficeRochester Hills, MI
Request Your Free Audit
Tell us about your business. We will look at your website, Google listing and local rankings, then go over what we found with you.
No obligation and no spam. We never share your information.