Local SEO
Show Up in the Map Pack Where Your Customers Are
Most local customers pick from the three businesses Google shows on the map. We get your Google Business Profile, website, citations and reviews working together so you are one of them, in every town you serve.
- Google Business Profile
- Citations
- Reviews
- Heatmap tracking
Get Your Free Marketing Audit
Tell us about your business. We will look at your website, Google listing and local rankings, then go over what we found with you.
No obligation and no spam. We never share your information.
Why local SEO
The Map Pack Is Where Local Customers Decide
When someone searches “roofer near me” or “dentist in Troy,” Google shows a map with three businesses before any regular result. Those three get most of the calls.
Which three depends on relevance (does your profile match the search), distance (how close the searcher is) and prominence (reviews, links and mentions across the web). Local SEO improves the first and third, and our heatmaps show how far your reach extends on the second.
- More calls and direction requests from Google Maps
- Visibility in the towns around your office, not just next door
- Rankings you can see, point by point, across your area
What's included
Everything Local SEO Should Cover
A complete local program, not just a profile tune-up.
Google Business Profile optimization
Categories, services, service areas, description, photos, products, Q&A and regular posts, set up the way Google expects.
Citations and listings
Your name, address and phone made consistent across directories, maps and apps, and duplicates cleaned up.
Review growth
A simple way to ask every happy customer for a review, plus replies that show Google and shoppers you care.
Reputation marketing →Local landing pages
Service and town pages with real local detail and LocalBusiness schema, never copy-and-paste doorway pages.
Local links and mentions
Chambers, associations, sponsorships, suppliers and local media that build prominence in your area.
Heatmap rank tracking
Grid scans across your service area so you see exactly where you rank, and where you don’t yet.
SERP HeatMap Tracker →Exclusive tool
See Exactly Where You Rank, Street by Street
Google shows different map results depending on where the searcher is standing. A single “you rank #3” number hides the neighborhoods where customers can’t find you at all.
Our SERP HeatMap Tracker runs your keyword from a grid of points across your service area and colors each point by your position in the Map Pack, so you can see where you win, where you are invisible and how it changes month to month.
- Map Pack and organic positions
- Competitors at every grid point
- Before-and-after scans as your campaign runs
Illustration of a 7 x 7 grid scan. Each dot is a search run from that spot; the number is where the business ranks in the map results.
What to expect
How a Local SEO Campaign Unfolds
Audit & baseline
Profile, citations, reviews, website and competitors reviewed, plus a heatmap of where you rank today.
Foundation fixes
Profile categories and content, citation cleanup, on-page local signals and tracking set up.
Growth
Reviews, local pages, posts and links build prominence town by town.
Measure & expand
New heatmaps show the gains; we push into the next ring of towns.
FAQ
Frequently Asked Questions
What is the difference between local SEO and regular SEO?
Local SEO is about the map results and “near me” searches, where your Google Business Profile, distance, reviews and citations matter most. Regular SEO is about the website results below the map. Most local businesses need both, and they help each other.
How long does it take to get into the Map Pack?
It depends on your competition, your reviews and how far from your office you want to rank. Fixes to your profile and listings can help within weeks; ranking in towns farther away usually takes several months of steady work. Our heatmaps show progress long before you reach the top three.
I am a service-area business with no storefront. Can I still rank?
Yes. Service-area businesses can hide their address and list the areas they serve. You still rank strongest near your verified location, which is why we track rankings across a grid and build pages and signals for the towns you want to win.
Do you manage our Google Business Profile for us?
Yes. We can manage posts, photos, Q&A, services and updates, and keep an eye out for unwanted edits. You stay the owner of the profile.
Does local SEO still matter with AI search?
More than ever. AI answers and Google’s AI Overviews lean on the same signals: an accurate Business Profile, consistent listings, reviews and clear website content. The work that wins the Map Pack also helps you get mentioned in AI answers.
How much does local SEO cost?
It depends on how competitive your trade is and how many towns you want to rank in. Call us at (248) 946-8772 and we will look at your market and talk through options and pricing.
Client reviews
What Our Clients Say
Real words from Michigan business owners we work with. Rated 5.0 on Google from 9 reviews.
“Thanks for all the great advice. You really made a difference. We went from having 0 reviews to getting a 5-star reputation in just a few weeks with your help. Keep up the good work!”
“I’ve been working with Ken for over 10 years, he has completely redesigned my website and consistently adds tools to help with SEO. Professional and very knowledgeable.”
“I really appreciate the guys at Position Edge. They are very thorough with their customers and provide top notch service. I’d recommend them to any business that can’t seem to get on top of their online reviews.”
What we do
Services That Work Well With This One
Most results come from a few services working on the same plan.
Search Engine Optimization
Technical fixes, page content and authority building that move your website up for the searches that bring customers.
Learn more →Reputation Marketing
More Google reviews, faster replies and review videos that turn happy customers into your best advertising.
Learn more →SERP HeatMap Tracker
See where you rank on the map, block by block, across your whole service area, and watch it improve.
Learn more →Free, no obligation
Find Out Where You Rank Today
Get a free audit with a heatmap of your Map Pack rankings for your most important keyword.
Get started
Let’s Grow Your Business
Tell us a little about your business and what you want more of. We will look at where you stand online and come back with honest recommendations, whether you work with us or not.
- Free marketing audit and consultation
- A plan built for your towns, trade and budget
- Plain-English reporting on calls, leads and rankings
- Call(248) 946-8772
- E-mailinfo@positionedge.com
- OfficeRochester Hills, MI
Request Your Free Audit
Tell us about your business. We will look at your website, Google listing and local rankings, then go over what we found with you.
No obligation and no spam. We never share your information.